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Orbit maker’s $50 million campaign and push into e-commerce follow a pandemic slump that caused purchasing and chewing habits to unstick.

Outdoor marketing is evolving rapidly, driven by advancements in technology, changes in consumer behavior and innovative strategies.

EA Sports College Football 25's return offers universities a powerful marketing opportunity to engage fans, and boost visibility.

Conference realignment has become a pivotal strategy for schools aiming to enhance their brand visibility and financial stability.

The offseason is often viewed as a time to regroup, but for college sports marketing, it presents an opportunity to maintain a fanbase.

Author: David Siroty Date: Apr 23, 2024 Selection Sunday brought euphoria to 68 teams when they found out they would be “dancing” into...

Women's college sports have seen remarkable growth and transformation in recent years. In 2024, this trend continues as female athletes...

College sports continue to be a vibrant and dynamic part of the American sports landscape. From the thrilling moments on the field to the...

The 2024 NBA Combine, held in Chicago, was a crucial event for NBA hopefuls aiming to elevate their draft stock. The combine provided a...